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The campaign for Kwikset was found in why people use locks, not how. It's not the brand new TV, the laptop or material items that we cherish.
Memories, experiences, the little marks on hardwood floors that tell stories — these are the things we want to protect. Because ultimately, these are more than possessions, and Kwikset, for us, is more than protection.
Art Director/Copywriter: Tu Phan
Art Director/Copywriter: Skylar IvancieAdvertising, Art Direction, Graphic Design2013 -
The idea behind this campaign is simple: there are profound, ineffable experiences in life that capture what National Geographic is.
Advertising, Art Direction2012 -
Growing up, we dream of dreaming, making, creating the wonders of the world. How was the Golden Gate Bridge even created, designed, fathomed? For Etch-a-sketch, creation is a lifelong process. The Golden Gate Bridge's of the world weren't spontaneously made. Etch. Shake. Repeat.
Art Director(s): Tu Phan, Skylar IvancieAdvertising, Art Direction, Graphic Design2013 -
Our conception of maps is inherently defined by our experiences in the world. Maps, grids, boundaries have always been in culture. Sure, in the 12th century we thought the world was flat, but the premise of boundaries and grids still existed.
What happens if we take the designed, thought-out system of maps we have, and make it tangible to us? MapQuest doesn't merely direct or provide a giant repository of information; it grounds the abstraction of maps into reality.
Art Director: Tu Phan
Copywriter: Megan SoutherAdvertising, Art Direction, Creative Direction2013 -
STUDENT WORK
Below is a campaign for Harry and David that I worked on with creative partner Skylar Ivancie.
The ads used self-deprecating humor that appeals to the target demographic of Harry & David - discerning, refined women who want to show love ones how much they are valued.
Billboards would be placed in strategic locations in such as the highway from New York City to Upstate New York.Advertising, Art Direction, Copywriting2012 -
I remember growing up, and wishing that I could travel the world. I think we've experienced a moment when using Google Earth where we traverse the world, and for a split second we forgot that we're not looking at a program. We feel like we're there. We're touching the Eiffel Tower. We're floating over the Pyramids. Maybe in reality we're drinking coffee at work, procrastinating the laundry list of to-do items, but Google Earth lets us be where we wish to be.
Google Earth CampaignArt Direction, Advertising2012 -
One-off for match.comAdvertising, Art Direction, Graphic Design2013 -
Atelier is spec work and a project created at the University of Colorado Boulder for the Technology, Arts, and Media Program. The work is meant to illustrate my abilities in front end design, UI/UX, and back-end technologies such as PHP and MySQL.
Project was created in a team with Garrett Combes and Katie Porter.
About the project:
Atelier is a tool to help classify your style. Through the discovery survey, atelier evaluates the user's fashion preference and displays a relevant seasonal lookbook. Using an integrated Google Map, you can search for stores that cater to your personal style.
Art Direction, Web Design, Web Development2013 -
The Colorado Engineer
Spreads that I have designed or creative directed.Print Design, Graphic Design, Publishing2012 -
Web Design and DevelopmentUI/UX, Web Design, Web Development2013 -
Graphic Designer - Tu PhanBranding, Graphic Design2013 -
Re-Imagined Photos Poster SeriesArt Direction, Graphic Design, Retouching2012 -
Compilation of Logo Designs
Note: University of Colorado Green Office Program and Sustainability Awards were designed with the intent to be used together.Art Direction, Branding, Graphic Design2012 -
Print Design, Graphic DesignGraphic Design, Print Design2012 -
Print Publication
Summit Yearbook 2010
IMG_
CSPA Silver Crown
NSPA 8th Best-in-Show
Printed on 100# Matte Bordeaux Stock
Theme Copy:
One moment.
One snapshot.
One picture.
One IMG_.
Emotions.
Memories. Triumphs. Tragedies.
Frozen in time through
One moment.
One snapshot.
One picture.
One IMG_
IMGs_portray Amoi Stucking's new ID photo which marks her junior year.
IMGs_embody junior Melissa Clark's Drive for Change as she tries to make a difference in the world.
IMGs_focus on sophomore Crystal Samuel and senior Katherine Robida's passion for photography in the new DIgital Mixed Media class.
IMGs_capture the emotion of the first Homecoming win in 18 years.
IMGs_ By the hundreds.
Facebook. Myspace. Cameras.
Computers.
Taken by one.
Viewed by hundreds.
They tell the story of the year.
Moment by moment.
Snapshot by snapshot.
Picture by picture.
IMG_ by IMG_.
The story is told.Branding, Graphic Design, Print Design2012
